The European sharing economy is projected to reach €570 billion by 2027, growing at 25% annually. Europeans are increasingly choosing access over ownership.
Why Now?
- Cost of living crisis — renting saves 80-90% on items used occasionally
- Sustainability awareness — Gen Z and Millennials prefer circular economy
- Digital trust — verified profiles, ratings, and transparent reviews
Country by Country
UK & Germany lead adoption. Poland and CEE are the fastest-growing — 40%+ annual growth. Nordics have the highest per-capita participation.
What's Being Shared Most
While accommodation and mobility dominate headlines, the physical goods rental market is the fastest-growing segment. Tools, electronics, sports equipment represent a largely untapped opportunity.
The future is access, not ownership. Explore what's available near you.
Tags
#sharing economy#Europe#market trends#peer-to-peer#sustainability