How to Price Your Rental Items — The Complete Guide

Pricing correctly is the difference between a listing that collects dust and one booked every week.

The 1% Rule

Charge 1-2% of the item's retail value per day. A €500 drill = €5-10/day. A €2,000 camera = €20-40/day.

Daily vs. Weekly vs. Monthly Rates

• Weekly — 5× daily (2 days free)
• Monthly — 15× daily (half off)

Seasonal Pricing

• Spring/Summer — garden equipment peak (+20-30%)
• Autumn — leaf blowers, chainsaws
• Year-round — power tools, electronics (stable)

Start Low, Raise Later

Start 15-20% below market for your first 3-5 bookings. Reviews are your best sales tool.

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